The Story of Lovers of The Sea

In January 2019, I launched an e-commerce brand (Lovers of The Sea) that raises awareness about plastic pollution and sells everyday plastic-free products like reusable coffee cups, organic produce bags, and bamboo toothbrushes, straws, and cutlery.

It was a bootstrapped business that grew to 420+ customers and $30,000+ in sales within one year. And more than that, it was one incredible journey of lows and and highs–my first stint at entrepreneurship that taught me so much about myself, life, and business.

In January 2021, the project came to a close.

Below you’ll find some screen recordings showcasing the website, the brand, and shop. All the way at the bottom is a short story about how it all started.

I’ve also written extensively about this entrepreneurial journey:

• The Truth About Entrepreneurship

• I Quit My Job at Google to Start My Own Company, It Was The Worst and Best Decision of My Life

• Your Guide on How to Launch and Grow an E-commerce Brand

The Online Store

Shop and Catalog

‘About Us’ Page

How it All Began

A Story of Love, Between One Man and The Sea

"There is a certain aura that comes from the blue waters: The freedom of the horizon, the energy of the open waves, the warmth of the salty breeze, the vibrance of the sun, the sheer beauty that can be found in the slow and simple natural life... The sea means the world to me. It's my solace. My inspiration. My escape. And that's why I am a lover of the sea."  

I fell in love with the Mediterranean Sea the moment I was born. 

As a kid, I spent my summers playing on its shores, my winters watching the ferocity of its waves crashing onto land, and the entirety of the year gazing upon its sunsets.

You can imagine then, how a piece of my heart broke when in late 2018, I walked the shores of the Caribbean sea picking up pieces of plastic cutlery, bottle caps, cotton swabs... I was shocked to learn that there are more than 5,000,000,000,000 (5 trillion) pieces of plastic floating in our oceans, and that 8,000,000 more are making their way into the sea every year.

Those numbers scared me and made me wonder how many people are oblivious to humanity's rapidly growing plastic footprint.

That's exactly why I've made it part of my life mission to raise awareness and fight plastic pollution. Because if nothing is done today, by 2050, there will be more plastic than fish in the sea.  

Lovers of The Sea was a brand inspired by the sea and it was born out of my love for the sea. The journey began in April 2019 as a movement to curb plastic pollution and inspire sustainable living.

My message was and still is very simple: Reducing your plastic footprint implies riding yourself of needless plastic, needless waste, unhealthy habits and living a more conscious life - one as natural as the sea.