So, what’s your story?

 

Let me guess:

You’re looking for an experienced marketer and a creative storyteller who knows how to create content and devise a a digital strategy that drives awareness, affinity, and conversion.

Content that aligns with your brand identity and resonates with your audience. Content that is relatable, educational, and enjoyable to engage with.

You’re looking for someone who can blur the narrative the way Monet stroked his brushes—in small, flirtatious strokes that can capture the light while leaving all the details to the free will of the reader’s imagination.

You’re looking for someone who can weave the tension through and through, and yet, somehow, untangle the knot ever so smoothly.

Someone who, like you, basks in the glorious sun of the art of story.

Someone who believes what you believe: that data without a story is as fruitless as an ocean without water.

Because data doesn’t make you feel anything.

Stories do.

Data doesn’t make you buy products.

Stories do.

Because data doesn’t make you care; data doesn’t inspire you—it doesn't move you. Data doesn’t compel you to act. Data doesn’t even help you become a better version of yourself. No, data isn’t transformational; do you know what is?

A story.

But not any story.

Your story.

So, what’s your story?

My goal is to help you unravel that answer.

The way I see it?

People don’t take action because they want to. They take action because, at that given moment, they felt compelled to do so.

I’m here to help you win that moment and leave them feeling compelled.

I’m here to help you move people into action.

How?

Three words:

  1. Marketing.

  2. Writing.

  3. Storytelling.

Building my own direct-to-consumer lifestyle brand and working in digital marketing at Google and Meta have allowed me to evolve and refine my skills in working through the customer journey to build a digital strategy that drives both brand awareness and performance.

Writing over 100 research-based articles on personal development, philosophy, psychology, and creative thinking has rewarded me with the craftsman’s mastery of seizing attention, and then slowly dispersing it.

Within two years, my readership has grown to over 30,000 users who visit my blog every month and 5,200+ subscribers to my newsletter. 

And third?

Ah, yes. We come back to it yet again: the magic of a story.

So here I am today, a creative writer and an experienced marketer who’s passionate about helping you grow through the strategic use of content and storytelling. How? By clarifying your message to your audiences while crafting the right stories to deliver that message effectively.

I look forward to exploring this opportunity further and sharing my ideas with you.

Thanks,
Omar Itani

A Portfolio of My Best Work—Writing

Since 2020, I’ve been consistently publishing articles on this website and other online publications such as Medium, Thrive Global, and Thought Catalogue.

My readership has grown over the passage of time. Currently, over 30,000 users visit my site every month and 5,200+ readers are subscribed to The Optimist, my biweekly newsletter.

Pages that rank 1st 0r 2nd on Google Search:

Other pages that rank on Google’s 1st page for the following keywords:

  • “Life lessons”

  • “Stop overthinking”

  • “Life design”

  • “Amor Fati”

  • “Mindfulness and regret”

Here’s how my site’s organic Google Search traffic has grown over the last two years:

And on Medium, my work reaches about 55,000 people per month:

Screen Shot 2020-06-17 at 11.44.20 AM.png

Reach broken down per article:

Looking for samples of my work?

Here are some of my top-performing articles per category.

Personal Growth:

Entrepreneurship:

Creative Thinking:

For more, please check out this page.

A Portfolio of My Best Work—Brand Building

Lovers of The Sea was a brand inspired by the sea and it was born out of my love for the sea. The journey began in April 2019 as a movement to curb plastic pollution and inspire sustainable living.

My message was simple: Reducing your plastic footprint implies riding yourself of needless plastic, needless waste, unhealthy habits and living a more conscious life–one as natural as the sea. 

I developed the brand identity, brand positioning, marketing mix, and the copy and communication strategy. After 18 months, I closed the project and decided to move into a different direction.